Photographs by Amit Israeli

Dondup is launching its new Men's/Women's ad campaign for the Spring-Summer 2018 season, produced by French photographer Amit Israeli who, through his poetic, dreamlike and delicate vision, succeeds in conveying a strong contemporaneity. The aesthetics of beauty, in its purest concept, without transformation, without distraction, is the starting point on which the new campaign is based. An essential image, which elevates the nobleness of simplicity and naturalness. The visual language is dictated by the delicate colours and light shades of the selected items, in perfect harmony with the models' expressive and gestural spontaneity. The codes that have always distinguished Dondup, such as authenticity, experimentation and contemporary spirit, are extremely coherent, finding free expression and life.